Brand
EUBeer
Score
5/5European owner, made in the EU or EEA.
Brand is a Dutch beer brand from Wijlre in Limburg and a subsidiary of Amsterdam-based Heineken N.V. The brewery in Wijlre brews speciality beers such as Brand UP and Brand Imperator, while the pilsner is brewed at the Heineken breweries in Den Bosch and Zoeterwoude. Beer has been brewed in Wijlre since 1340.
What we know
- Owner
Heineken N.V., NetherlandsEU
Parent company
- Headquarters
Wijlre, NetherlandsEU
- Production
Netherlands(main)EU
Brand's pilsner is brewed at the Heineken breweries in Den Bosch and Zoeterwoude, the speciality beers at the microbrewery in Wijlre.
We have not listed alternatives for this brand yet.
Ownership chain
- Brand
- Heineken N.V.Brand ownerNetherlandsEU
- Heineken Holding N.V.Parent companyNetherlandsEU
Sources
- Heineken Collection Foundation
- Brand Bierbrouwerij B.V.
- Heineken N.V. Annual Report 2025: legal entities under the Section 403 declaration, with country of incorporation
- Heineken Collection Foundation
- Heineken Nederland
- Heineken N.V. Annual Report 2025: reporting entity, control of HEINEKEN and substantial shareholdings
- Heineken N.V.
- Site services terms and conditions: Heineken N.V., Tweede Weteringplantsoen 21, 1017 ZD Amsterdam, the Netherlands
Last verified on 23 September 2026.