Dash

Non-EuropeanLaundry

Score

2/5

Non-European owner, with production in the EU or EEA.

Dash is a laundry detergent brand of the American company Procter & Gamble, sold as powder, liquid and pods. Procter & Gamble brought the brand to Italy in 1965, and its Pomezia plant near Rome is a European production site for the liquid detergent.

What we know

Owner

The Procter & Gamble Company, United StatesNon-European

Listed, no controlling shareholder

Production

Italy(main)EU

Procter & Gamble's own site names its Pomezia plant as the historic Dash factory and a European centre for liquid detergent production.

European alternatives

Marcel's Green SoapEUEuropean owner. Some facts are not yet verified.4/5

Ownership chain

  1. Dash
  2. The Procter & Gamble CompanyBrand ownerUnited StatesNon-European

Sources

  1. Procter & GambleGeneral · 2 October 2026
  2. Procter & GambleGeneral · 2 October 2026
  3. Procter & Gamble ItaliaProduction · 2 October 2026
  4. Procter & Gamble ItaliaGeneral · 2 October 2026
  5. 2026 Annual Report on Form 10-KThe Procter & Gamble Company · Ownership · 25 September 2026 · Source about The Procter & Gamble Company, the owner.
  6. 2026 Proxy Statement, security ownership of certain beneficial ownersThe Procter & Gamble Company · Ownership · 25 September 2026 · Source about The Procter & Gamble Company, the owner.
  7. Contact us: The Procter & Gamble Company, 1 P&G Plaza, Cincinnati, OH 45202The Procter & Gamble Company · Ownership · 25 September 2026 · Source about The Procter & Gamble Company, the owner.
  8. Contact us: 1 P&G Plaza, Cincinnati, OH 45202The Procter & Gamble Company · Headquarters · 25 September 2026 · Source about The Procter & Gamble Company, the owner.

Last verified on 2 October 2026.

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