Lenor

Non-EuropeanLaundry

Score

2/5

Non-European owner, with production in the EU or EEA.

Fabric conditioner brand owned by the American company Procter & Gamble. Lenor reached the German market in 1963 as the country's first fabric softener, and it is produced in Amiens, France, and Rakona in the Czech Republic.

What we know

Owner

The Procter & Gamble Company, United StatesNon-European

Listed, no controlling shareholder

Production

France(main)EU

European alternatives

Marcel's Green SoapEUEuropean owner. Some facts are not yet verified.4/5

Ownership chain

  1. Lenor
  2. The Procter & Gamble CompanyBrand ownerUnited StatesNon-European

Sources

  1. LenorGeneral · 2 October 2026
  2. Procter & GambleProduction · 2 October 2026
  3. Procter & GambleGeneral · 2 October 2026
  4. 2026 Annual Report on Form 10-KThe Procter & Gamble Company · Ownership · 25 September 2026 · Source about The Procter & Gamble Company, the owner.
  5. 2026 Proxy Statement, security ownership of certain beneficial ownersThe Procter & Gamble Company · Ownership · 25 September 2026 · Source about The Procter & Gamble Company, the owner.
  6. Contact us: The Procter & Gamble Company, 1 P&G Plaza, Cincinnati, OH 45202The Procter & Gamble Company · Ownership · 25 September 2026 · Source about The Procter & Gamble Company, the owner.
  7. Contact us: 1 P&G Plaza, Cincinnati, OH 45202The Procter & Gamble Company · Headquarters · 25 September 2026 · Source about The Procter & Gamble Company, the owner.

Last verified on 2 October 2026.

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