Mora

Non-EuropeanFrozen food

Score

2/5

Non-European owner, with production in the EU or EEA.

Dutch frozen-snack brand, known for the Kipkorn, Viandel and Sito Gold. It belongs to the Dutch snack producer Van Geloven and, through it, to McCain Foods Limited, the Canadian frozen-food group based in Toronto. The snacks have been made at the Maastricht factory since 1972.

What we know

Owner

McCain Foods Limited, CanadaNon-European

Parent company

Headquarters

Tilburg, NetherlandsEU

Production

Netherlands(main)EU

European alternatives

Dr. OetkerEUEuropean owner. Some facts are not yet verified.4/5Crosta & MollicaEuropeEuropean, but not fully within the EU or EEA.4/5

Ownership chain

  1. Mora
  2. Ad van Geloven B.V.Brand ownerNetherlandsEU
  3. Comidas Holdings 2 B.V.Parent companyNetherlandsEU

Sources

  1. Beslissing nr. BMA-2016-C/C-13-AUD van 5 april 2016, zaak MEDE-C/C-16/0007 (McCain - Comidas Holdings 2 BV, Ad van Geloven)Belgische Mededingingsautoriteit · Ownership · 2 October 2026
  2. Van GelovenOwnership · 2 October 2026
  3. Van GelovenProduction · 2 October 2026
  4. Van GelovenProduction · 2 October 2026
  5. MoraHeadquarters · 2 October 2026
  6. MoraGeneral · 2 October 2026

Last verified on 2 October 2026.

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